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PROTECTING YOUR WORLD

ADD PROTECTIVE
COATINGS TO YOUR
BUSINESS

Why Add ArmorThane’s Polyurea and Polyurethane Coatings to Your Catalog of Products and Services

WHY POLYUREA
COATINGS NEED TO BE
PART OF YOUR BUSINESS

Today’s business climate is strange and uncertain; many of the principles and established best practices now appear ineffective and sometimes it can feel like the rules are being rewritten from scratch. So while the landscape is more competitive, dynamic, and unstable than it has been at any time in recent memory, there’s also a silver lining. New and changing markets mean active and exciting opportunities, so it’s important to understand the business world today as motivating and not discouraging. But how exactly to capitalize on these changes? Well if you own a construction, manufacturing, automotive, marine, energy, agriculture, or defense business (just to name a few), then there’s an easy and highly productive way to upgrade your enterprise through and through: ArmorThane’s polyurea protective coatings. They’re the perfect way to diversify, differentiate, and scale for long-term growth and stability. 
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DIVERSIFY YOUR BUSINESS
AND GROW YOUR REVENUE

Diversification isn’t as easy as it can sound; some conclude that this simply translates to more products equals more customers and greater revenue. The truth is not so convenient. There’s a sensitive balance to strike between volume and specificity. Too many products and services on offer, and working with your business will become overwhelming, unappealing, and difficult, but too few, and you don’t offer enough to customers for them to value your business. One solution to solving this balanced equation is to prioritize products that complement your primary offerings instead of searching for more top products. For example, if you own a boat or vehicle dealership, don’t just try to sell as many models as possible, aim for products that support your existing catalog of vehicles. This is exactly why polyurea is the perfect addition to your business. No fundamental changes to your model or portfolio, simply add protective coatings to your existing business, learn how to equip your current catalog with them, and you’ll have a new standalone service and an easy upsell available to you.