Out of all the possible vehicles, parts, accessories, and services that a dealership can choose to incorporate into their business, why prioritize protective coatings? The answer to this question can be summarized with one word: opportunities. Most alternatives target a niche with limited revenue potential for one reason or another and with more than a few drawbacks to boot. For example, perhaps a dealership decides to expand their vehicle portfolio by offering double the number of trims or models than they previously had. This may indeed provoke more interest that turns into sales, but should the dealership now expect double the sales? Of course not; not even close! And that’s to say nothing about the logistical difficulties and overhead costs. Instead, let’s imagine what can happen when a dealership chooses to integrate protective coatings, which, have broader appeal, are relevant to both past and future purchases, serve more than just one purpose, and require little investment of time or money to offer. Such a scenario translates to a highly efficient revenue stream without any of the costs or headaches of almost every alternative. They can be used to create truck bedliners for heavy-haulers, apply custom colors or finishes that match with personal preferences or business branding, protect vehicle chassis, and then we’re only just getting started. Such multi-purpose functionality makes it all but guaranteed to increase revenue and affords a clear competitive advantage that establishes and maintains customer loyalty.