BOAT AND UTV DEALERSHIP OPPORTUNITIES
Why Integrate ArmorThane’s Protective Coatings into Your Dealership Business
ONE TECHNOLOGY FOR COUNTLESS NEW OFFERINGS
Boats and utility terrain vehicles (UTVs) combine work with play; they’re the perfect two-in-one solution for fun and function. Nobody knows this better than boat and UTV dealerships, which supply us all with the latest and greatest new rides. Some dealerships focus on one specific product category, while others offer a wide selection of vehicles for all sorts of different purposes. But while product range and service quality can vary from dealership to dealership, they all share the same basic goal: to operate a profitable business. Whether or not a dealership achieves profitability, let alone high profitability, fundamentally depends on sales; the more vehicles and accessories a dealership sells, the more your dealership stands to gain. Sales start by offering in-demand products and services, with enough variety to capture a sufficient share of the market while also not overwhelming your customer base. For large and overhead intensive businesses like boat and UTV dealerships , this can be a challenge, but many complementary products offer the solution, where we have protective coatings in mind. Made of powerful spray elastomer technology like ArmorThane’s polyurea and polyurethane, this advanced materials technology can be used to improve the form and function of your primary offerings, making them the perfect addition to your business for more sales and improved customer satisfaction.
WATERPROOF AND
CORROSION RESISTANT
MARINE COATINGS
Anyone who owns or operates a marine vessel knows that it takes significant time, effort, and money to keep these vehicles safe and operational. High salinity, water intrusion, microorganisms, UV radiation, and harsh abrasion are just some of the many hazards that risk costly repairs or dangerous on the water mishaps. So to protect boats, tankers, dinghies, and more, ArmorThane’s polyurea and polyurethane marine coatings can be used to create a corrosion-resistant watertight barrier on hulls, decks, or anywhere else in need of an extra layer of protection. Perfect for boat dealerships, these coatings can be sold separately or as part of a bigger package for the highest standards of vehicle performance and longevity.
FULL-SURFACE UTV PROTECTION
There’s a reason why we make the distinction between ATVs (all-terrain vehicles) and UTVs (utility terrain vehicles). Utility vehicles don’t enjoy the same luxury as ATVs of avoiding environments that risk the safety and both vehicles and operators, and must be prepared to withstand the requirements of a job in need of doing. This makes protective coatings like ArmorThane’s polyurea and polyurethane the perfect partner for your UTV vehicle offerings, as they can be used on almost any vehicle to protect individual components or even provide full-surface protection. Moreover, available in custom colors and finishes, these coatings also offer a unique way to customize the visual appeal of your UTVs, whether to add your dealership’s personal touch, or allow your customers to get exactly what they’re looking for.
7 REAS ONS TO INTEGRATE ARMORTHANE’S
PROTECTIVE COATINGS INTO YOUR DEALERSHIP
Just as one coating technology can be used to provide countless unique services, the benefits are likewise numerous and multifaceted. Here are seven of the top reasons to incorporate ArmorThane’s high-performance technology into your boat or UTV dealership:
PRODUCT
DIVERSIFICATION
More products mean more opportunities for new customers and a greater average purchase price. It’s important to strike the balance between a small and uninteresting product catalog, and overwhelming your customers with decision paralysis. Polyurea and polyurethane coatings allow you to drastically increase the scope of your business, without having to worry about countless new products to manage.
INCREASED REVENUE
There’s a massive and still growing market for protective coatings , and polyurea and polyurethane are two of the premier materials. You can easily capture new customers while adding more value to your existing customer base, ultimately resulting in increased revenue and a more profitable business.
UPSELLING AND CROSS-
SELLING OPPORTUNITIES
With protective coatings, you don’t need to rely on new customers for new sales. Previous customers who may have purchased a boat or UTV may seek some quality and cost-effective repairs and rehabilitation, and are only one email away. You can leverage your existing customer base to achieve almost instant sales on your need coatings offerings.
IMPROVED CUSTOMER
EXPERIENCE
When your customers can get everything they need in one place, they’re more likely to have a better overall experience shopping at your dealership. Better yet, if you turn out to have something that can benefit them without them even knowing it existed, you’ll have just made a customer for life.
COMPETITIVE
ADVANTAGE AND MARKET
DIFFERENTIATION
Few boat and UTV dealerships offer protective coatings in-house, which can give your dealership a clear competitive edge. Especially in today’s market where the average consumer is sparsely informed about the intricacies of the boat and UTV markets, having such clear market differentiation can be the reason why new and old customers alike keep coming back to your dealership.
LONG-TERM CUSTOMER
RELATIONSHIPS
Polyurea protective coatings last long and perform well, but that doesn’t mean they always live their life span without the need for repairs and replacements. Customers who seek coatings services from your dealership are more likely to return for maintenance and reapplication, or may even come to you to protect other vehicles, whether it be boats, UTVs, or regular old trucks.
MARKETING
OPPORTUNITIES
Aside from showcasing your boats or UTVs on the showroom floor or out in their natural habitat, it can be difficult to create effective visual marketing campaigns that compel potential customers to pursue their vehicle purchase with your dealership. Protective coatings can be as visually appealing as they are functionally beneficial, and offer a clear way to show why your vehicles stand a head above the rest.
FREQUENTLY ASKED QUESTIONS
There are plenty of good business opportunities currently available to boat and UTV dealerships, including the integration of versatile polyurea and polyurethane protective coatings. They can be used on almost any vehicle for a number of desirable benefits, making them an advantageous addition to any new vehicle purchase.
We often recommend polyurea’s protective capabilities to be framed in terms of what materials it can protect. If it’s made of metal, concrete, glass, wood, plastic, or technical textiles, polyurea can protect it, regardless of whether it’s a car, truck, boat, roof, tank, or just about any other structure or surface.
It’s important to offer a wide selection of products and services, and to have as many valuable add-ons as possible. In other words, prioritize the upsell not the new sell. Polyurea can be marketed as a valuable add-on that’s compatible with almost any boat or UTV, making it an easy way to increase profits as well as customer satisfaction.
latest news & bLOGS
NEW OPPORTUNITIES FOR A BETTER
BUSINESS WITH ARMORTHANE
If you’re looking for the best way to create a leaner and more profitable boat or UTV dealership business, incorporating ArmorThane’s polyurea and polyurethane protective coatings is a single solution for countless new opportunities. Their high compatibility and robust performance characteristics mean you’re not just adding a new product, but a whole suite of valuable capabilities for both aesthetic and functional modifications. Formulated and manufactured by our in-house team with more than 70 years of combined coatings expertise, you’re partnering with the best in the business, and can expect only the highest quality formulations backed by industry-leading customer service and technical support. Contact us to learn more and discover why ArmorThane has been at the forefront of coatings innovation for over 35 years!
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ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.
Phone Number
Tel: 417.831.5090
