ADD PROTECTIVE
COATINGS TO YOUR
BUSINESS
WHY POLYUREA
COATINGS NEED TO BE
PART OF YOUR BUSINESS
DIVERSIFY YOUR BUSINESS
AND GROW YOUR REVENUE
Diversification isn’t as easy as it can sound; some conclude that this simply translates to more products equals more customers and greater revenue. The truth is not so convenient. There’s a sensitive balance to strike between volume and specificity. Too many products and services on offer, and working with your business will become overwhelming, unappealing, and difficult, but too few, and you don’t offer enough to customers for them to value your business. One solution to solving this balanced equation is to prioritize products that complement your primary offerings instead of searching for more top products. For example, if you own a boat or vehicle dealership, don’t just try to sell as many models as possible, aim for products that support your existing catalog of vehicles. This is exactly why polyurea is the perfect addition to your business. No fundamental changes to your model or portfolio, simply add protective coatings to your existing business, learn how to equip your current catalog with them, and you’ll have a new standalone service and an easy upsell available to you.