ADD PROTECTIVE
COATINGS TO YOUR
BUSINESS

Why Add ArmorThane’s Polyurea and Polyurethane Coatings to Your Catalog of Products and Services

WHY POLYUREA
COATINGS NEED TO BE
PART OF YOUR BUSINESS

Today’s business climate is strange and uncertain; many of the principles and established best practices now appear ineffective and sometimes it can feel like the rules are being rewritten from scratch. So while the landscape is more competitive, dynamic, and unstable than it has been at any time in recent memory, there’s also a silver lining. New and changing markets mean active and exciting opportunities, so it’s important to understand the business world today as motivating and not discouraging. But how exactly to capitalize on these changes? Well if you own a construction, manufacturing, automotive, marine, energy, agriculture, or defense business (just to name a few), then there’s an easy and highly productive way to upgrade your enterprise through and through: ArmorThane’s polyurea protective coatings. They’re the perfect way to diversify, differentiate, and scale for long-term growth and stability.

DIVERSIFY YOUR BUSINESS
AND GROW YOUR REVENUE

Diversification isn’t as easy as it can sound; some conclude that this simply translates to more products equals more customers and greater revenue. The truth is not so convenient. There’s a sensitive balance to strike between volume and specificity. Too many products and services on offer, and working with your business will become overwhelming, unappealing, and difficult, but too few, and you don’t offer enough to customers for them to value your business. One solution to solving this balanced equation is to prioritize products that complement your primary offerings instead of searching for more top products. For example, if you own a boat or vehicle dealership, don’t just try to sell as many models as possible, aim for products that support your existing catalog of vehicles. This is exactly why polyurea is the perfect addition to your business. No fundamental changes to your model or portfolio, simply add protective coatings to your existing business, learn how to equip your current catalog with them, and you’ll have a new standalone service and an easy upsell available to you.

GAIN A COMPETITIVE ADVANTAGE
AND IMPROVE YOUR BRAND

If you own a construction business, or an automotive company, or really any other type of enterprise, what sets you apart from your competition? If you’ve been operating for any significant length of time, we’re sure you have answers to this question, but let us ask a more difficult one: are they good enough? You may feel you have better customer service, or higher quality products and services, but do your consumers agree with your evaluation and are they enough to capture enough of the market? The best way to be confident in your business’s level of competitive advantage is by offering solutions that help make a final purchase better and that provide something that isn’t available at most of your competitors. Once again, this is another key reason why adding protective coatings to your business is an invaluable step. You’ll be in the minority in your industry offering such an innovative and almost universally beneficial addition that can be sold separately or tacked on to a previous or new purchase. Moreover, the results will help improve your brand by helping your business become known for quality and longevity.

ENJOY SCALABILITY
AND LONG-TERM STABILITY

Perhaps one of the scariest words in all of business is “scalability.” This seemingly simple idea can be nightmarish to realize in practice. Your listed offerings must align with what supply chain constraints and in-house capacities can accommodate, so it’s not always as easy as serving greater demand with more products and services as they come. This is true not just for your business on the whole, but for the new products and services you decide to add individually. For example, if you own a construction business, can you start building 10 new homes without hiring more staff or gaining new tools or equipment that might be necessary for a new type of project? We’ll say it one final time; this is yet another major advantage to add protective coatings to your business. Polyurea coatings are a single technology for myriad different purposes, with low overhead, minimal storage and maintenance requirements, and only a small investment. If your customers love them as much as you will, then it’s effortless to scale this growth quickly over time, and if it ends up not being the right fit, then you’ve managed your risk tolerance well and stand to lose little to nothing.

5 KEYS TO PARTNERING WITH ARMORTHANE

So now that we’re clear on how and why protective coatings are the perfect addition to your existing business, who should you trust to supply you with their technology? The answer is ArmorThane; we’ve become the world’s one-stop shop for everything polyurea and polyurethane over our more than 35 years in business and have helped businesses large and small, new and old, grow to new heights. There are five keys to what makes partnering with ArmorThane the best choice for your business:

PARTNERSHIP

You’re not hiring us, or even simply purchasing from us, but setting off on a partnership that can pay dividends for years to come. We prioritize customer service and technical support to foster a collaborative approach that sees you matched with the optimal formulation for your purposes.

PRODUCTS

At the end of the day, our value to you as a partner comes down to the quality and performance of our polyurea protective coatings. But with our in-house manufacturing capabilities and suite of innovative formulations developed for countless different applications you’ll have the best of the best for exactly your niche.

EDUCATION

Adding an unfamiliar technical product can have a bit of a learning curve, and ArmorThane will be by your side to help see a smooth integration. We’ll provide comprehensive educational resources, training programs, and lifetime technical support to help you stay informed and up to date with the cutting edge in protective coatings innovations.

SUPPORT

Education and support go hand in hand; education is the first phase, where you learn the ropes and build your foundation of knowledge. But inevitably, new questions and surprising challenges will arise that may need the help of more experienced professionals. We’ll be there for anything and everything you need and have yet to face a challenge we couldn’t solve.

GROWTH

Growing your business with ArmorThane means that we have to grow with the industry as well. We remain at the forefront of technological innovation and keep closely up to date with your industry’s evolving demands so we stay optimally equipped to assist you in growing your business with our protective coatings.

FREQUENTLY ASKED QUESTIONS

Why Are Protective Coatings Important?

Protective coatings have become so important that many technologies couldn’t exist or remain viable without them! They’re used to shield surfaces from many types of chemical and mechanical damage or degradation so that structures last as long as possible, perform better than ever, and don’t result in frustrating or expensive maintenance and repair at every turn.

What Are Protective Coatings Applications?

“Protective coatings” is indeed a broad term, as they can be applied in so many distinct contexts and for myriad different purposes. This includes corrosion resistance, abrasion tolerance, impact absorption, visual customization, and more. Moreover, their use spans surfaces and industries like industrial flooring, bedliner paint jobs, and military blast protection.

How Do Protective Coatings Work?

Protective coatings like polyurea work by insulating surface materials from their environment. Instead of heat, water, chemicals, radiation, or physical force directly contacting surfaces to cause one or more types of damage, coatings are there to absorb these hazardous materials to leave underlying surfaces as good as new.

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IT JUST ADDS UP! PARTNER WITH ARMORTHANE TO
ADD PROTECTIVE COATINGS TO YOUR BUSINESS

Whether you’re struggling to find new ways to keep your business afloat or are doing just fine and simply want to continue your track record of growth, partnering with ArmorThane can be the best decision for your business. Easy to integrate, low-risk, high profit potential, and all backed by the best in the industry. To learn more simply contact ArmorThane today and discover why even after almost four decades we remain the world’s one-stop shop for everything polyurea and polyurethane!

CONTACT US

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ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.

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ABOUT THE AUTHOR

TYLER GLECKLER

I am a chemist with a specialization in nanotechnology and applied materials chemistry. My work has focused on the characterization of optoelectronic materials, namely including semiconductor nanocrystals.

Applications

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Automotive

construction

agricultural

Industrial

Manufacturing

Military

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Coating Products

PROTECTIVE COATINGS

PRO EQUIPMENT

Waterproofing

Protection

Spray Foam

Flooring