AUTOMOTIVE &
MARINE BUSINESS
OPPORTUNITIES

How and Why to Start or Expand an Automotive or Marine Business with Polyurea and Polyurethane Coatings

EXCITING BUSINESS OPPORTUNITIES ON LAND AND SEA

Automotive and marine businesses encompass everything from car and boat dealerships to auto part stores, marinas, electronics retailers, and so, so much more. But what’s shared between them and, in fact, all businesses, is their most fundamental goal of maximizing profits while also providing the highest value to the customer. So each business pours their heart and soul into supplying the best of the best in their respective area, however, achieving and maintaining business success remains no small feat. This challenge is centered around two key hurdles: meeting customer demands and expectations, and offering value beyond what they initially expected – sometimes even beyond what they knew was possible! To check both boxes, entrepreneurs and current business owners in the automotive and marine industries can turn to high-performance protective coatings like polyurea and polyurethane. They’re highly versatile, all-purpose technologies that can be used for countless applications that are invaluable to new and existing customers alike. Corrosion protection, waterproofing, and abrasion resistance; there are endless possibilities for a new standalone business or the perfect complementary product for your mainstay offerings.

STARTING A NEW
AUTOMOTIVE OR MARINE
BUSINESS

STARTING A NEW AUTOMOTIVE
OR MARINE BUSINESS

Many successful businesses emerge out of a love for a field or technology. However, the scale and complexity of many automotive and marine businesses can make it difficult to transform your passion for high-performance vehicles or sporty watercraft into a viable company that can stand the test of time. For this reason it’s best to temper your expectations and be mindful not to bite off more than you can chew, prioritizing low overhead, high demand, and manageable startup costs. Sound familiar? ArmorThane’s polyurea and polyurethane coatings meet the mark and then some, perfect to form the foundation (no pun intended!) of a thriving new business. They can be applied to trucks, sports cars, pontoons, tankers, marinas, chassis, and just about everywhere else land and sea vehicles may live. Your new business could offer corrosion protection for ship hulls, or a unique aesthetic for innovative vehicles like Tesla’s Cybertruck. The potential is truly limitless, and their multi-surface and all-purpose functionality means that you can target your niche to provide lasting solutions to some of your customers’ greatest challenges.

EXPANDING YOUR CURRENT
AUTOMOTIVE OR MARINE
BUSINESS

If you own or operate an existing automotive or marine business then you know the struggle of maintaining your competitive edge. The market is always changing, and staying ahead of the curve means having to constantly evolve with customer needs, but without coming at the cost of efficiency and profitability. So to diversify your services, improve customer satisfaction, and ultimately increase revenue streams, businesses can incorporate polyurea and polyurethane coatings. These materials technologies provide a one-stop solution to common problems frequently faced by land and marine vehicle owners, including corrosion, weather damage, and impact resistance, just to name a few. By adding these services to your existing product or service portfolio you can attract new customers and upsell your existing ones, providing value they didn’t realize they needed. Polyurea and polyurethane can be used to install durable truck bedliners, waterproof boats large and small, undercoat classic cars, again, just to name a few. The versatility of these solutions means that they can integrate into almost any business without disrupting or complicating your current operations, and make it easier than ever before to introduce a new and dependable revenue stream.

WHY ARMORTHANE?

Whether you’re looking to start a new business or expand an existing enterprise your partners can make the difference between success and failure. So that then begs the question: why ArmorThane? Well, with nearly 40 years in business to become the world’s one-stop shop for everything polyurea and polyurethane, we’re the global experts in our field so that you can be a leader in your own right. Only a small initial investment can equip you with everything you’ll need to turn our protective coatings into long-term cash flow and a clear competitive edge in your niche. Better still, we request no franchise fees, royalties, or other predatory and profit-stealing expenses so that the fruits of your labor are your own. Many of our products are designed specifically to excel at one or more automotive or marine applications, and we have ample experience in diverse areas to help guide you to success. When you start or expand your business with ArmorThane, you’re not just getting a supplier, but a partner that can help you every step of the way.  

learn more about
becoming an applicator

DEALERSHIP FAQ

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Commercial floor cleaning services can offer safety and decorative coatings for business entrances, school steps, showrooms, warehouses, restaurant kitchens and more.

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FAQ FREQUENTLY ASKED QUESTIONS

What Is The Best Automotive Business To Start?

The sheer size and scale of the automotive industry means that new opportunities are a dime a dozen, but which is the best for a new business? Based on the technical complexity, startup costs, current and project demand, and myriad other factors, one of the best automotive businesses to start today is a protective coatings business.

What Makes The Most Money In The Automotive Industry?

Every business is unique, and so are their profit potentials. The automotive businesses that make the most money can take many forms, but they often find success by offering specialized services in high demand. This describes polyurea and polyurethane coatings, which can form the foundation for numerous lucrative services in new businesses and legacy companies alike.

Is A Boat Business Profitable?

Boat businesses can be highly profitable, but their success depends on countless different factors. Boat businesses that offer versatile solutions that solve key challenges, like those addressed by protective solutions like polyurea and polyurethane, are amongst the most lucrative, stable, and rewarding.

FIND OR BECOME
 AN APPLICATOR

A small investment for coating equipment and products will get you started in a new polyurea, polyurethane, and spray foam business or increase the revenue of an existing company. With no franchise fees or royalties, starting a protective coating business or other ArmorThane dealer business is a relatively low cost venture. We provide personal training to get your new polyurea or polyurethane system up and going. Plus, we have a dedicated support team ready to assist you anytime you need us. We sell to dealers around the world who use our products for a wide variety of applications. These include everything from truck bed liners to animal habitats.

LEARN MORE ABOUT
AUTOMOTIVE & MARINE APPLICATIONS

START OR EXPAND YOUR AUTOMOTIVE
OR MARINE BUSINESS WITH ARMORTHANE

START OR EXPAND YOUR AUTOMOTIVE OR MARINE
BUSINESS WITH ARMORTHANE

If you’re ready to act on your entrepreneurial inklings, or take your automotive or marine business to the next level – look no further! ArmorThane offers all of the tools, materials, training, and support needed to help you succeed. Our innovative polyurea and polyurethane coatings deliver exceptional value whether you plan to protect your customers’ dream car, shield the shipping tankers from the high seas, or address just about any other challenge faced within the automotive and marine industries. Stand out from the crowd and create lasting success for your business – contact ArmorThane today to explore how we can help, and discover why we remain the global leaders even after nearly four decades of leadership.

ABOUT THE AUTHOR

TYLER GLECKLER

I am a chemist with a specialization in nanotechnology and applied materials chemistry. My work has focused on the characterization of optoelectronic materials, namely including semiconductor nanocrystals.

Applications

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Automotive

construction

agricultural

Industrial

Manufacturing

Military

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Coating Products

PROTECTIVE COATINGS

PRO EQUIPMENT

Waterproofing

Protection

Spray Foam

Flooring